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Course Objectives-
1) to
provide an introduction to the Political Science literature that is
relevant to the practice of campaign management. This will
include topics in campaign organization and planning, use of various
forms of media, and campaign finance.
2) to apply the theoretical literature
to specific historic contexts and consider how each informs the
other, in other words to think critically about
both.
3) to
develop strategic thinking about political campaigns at all
levels.
4) to
consider the ethics of campaign management. This includes
being true to yourself, true to your candidate, and true to the
voters.
5) to
provide an introduction to the Masters of Applied Politics and the
Certificate of Applied Politics.
Textbooks-
Shea, Daniel M.
1996. Campaign
Craft: The Strategies, Tactics, and Art of Political Campaign
Management.
Westport, CT: Praeger. ISBN: 0275954595.
Friedenberg,
Robert V. 1997. Communication Consultants in Political Campaigns: Ballot
Box Warriors. Westport, CT: Praeger. ISBN:
027595207X.
Ansolabehere, Stephen, Roy Behr, and Shanto
Iyengar. 1993. The Media Game: American Politics in the Television
Age. NY:
Macmillan. ISBN: 0023599650.
Electronic Reserve
Readings. Available
on-line.
Course Requirements-
1) There will be two essay exams during
the course including a mid-term (Oct. 19) and a comprehensive final
(Dec. 17). Each will be worth 30% of the
grade.
2) Students
will be required to participate in an campaign simulation. Each
student will be assigned to a team and given a role i.e.: candidate,
campaign manager, media director. In addition, each student will be
responsible for individual writing assignments. The first written
assignment (Oct. 12) will be a 3 page essay using course
materials to explain your role in the simulation. Another written
assignment (Nov. 16) will be a 5 page essay giving your
reflections about the simulation. More campaign
simulation details are available on the Web.
Participation-
Students will be expected to make
in-class presentations and participate in class discussion.
The university's published attendance policy will be in
effect. Participation will be 22% of the course
grade.
Make-up
Exams-
In the
event of an emergency that requires a student to miss an exam,
please contact the instructor as soon as possible.
Documentation of the emergency will be required for a make-up exam
to be granted.
Plagiarism and Academic Misconduct-
Please remember quotes,
paraphrases, and ideas must be properly documented. Penalties for
plagiarism could include suspension from the university. All
university policies will be followed in cases of plagiarism or
academic misconduct.
Grading-
Mid-term Exam - 30%
Final Exam - 30%
Participation -
10%
Simulation -
Writing I - 5%
Writing II - 10%
Group Participation
- 6%
Individual Participation - 6%
Winning
- 3%
Tentative
Course Schedule and Reading Assignments:
Aug
31 - Sep 2: Shea
Ch. 1,
Sep 7-9: Friedenberg
Ch. 1, Electronic Reserve 3-6,
Sep 14-16:
Shea
Ch. 2-4
Sep 21-23:
Shea
Ch. 5-7, Friedenberg Ch. 2,
Sep 28-30:
Shea
Ch. 8, Friedenberg Ch. 3,
Oct
5-7: Shea
Ch. 9
Oct 12-14:
Shea
10, Electronic Reserve 2
Oct 19-21: Shea
Ch. 11, Friedenberg Ch. 4, Mid-term Exam
Oct 26-28:
Friedenberg
Ch. 6
Nov 2-4:
Shea Ch
12, Friedenberg Ch. 5
Nov
9-11: Ansolabehere
Ch. 1-3
Nov 16-18:
Ansolabehere
Ch. 4-7
Nov 23:
Ansolabehere
Ch. 8-9
Nov 30 - Dec 2:
Ansolabehere
Ch. 10-12
Dec 7-9:
Friedenberg
Ch. 7 & Shea Ch. 13
Dec
17: FINAL
EXAM 2pm |
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